It should be catchy, easy to remember, and also pronounce. 
The name should resonate and convey the values and brand image of your business or brand. We have a few tips up our sleeves that might help you come up with a name that is spot on for your app. But if you are just starting out, you can go all out with your creative horses and come up with something impactful. So, if you already have a well-established business, you should go with that name since it will help users connect your app with your brand in an instant. If you fail to nail your first impression, you have definitely lost a potential user. 
This is the very first thing that introduces your app and brand to the users. What’s in the name? Well, literally everything.
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